AKKO acquires Upsie

AKKO Acquires Upsie: Cementing Leadership in the Modern Era of Device Insurance Providers

AKKO acquires Upsie

[SAN FRANCISCO, CA] – AKKO, industry leader and top-rated provider of modern device insurance solutions, proudly announces its acquisition of Upsie, an innovator in the device insurance market. This acquisition reaffirms AKKO’s commitment to driving growth, expanding its market share, and delivering unparalleled customer experiences within the device insurance vertical.


Upsie’s legacy as a brand focused on providing a better value and experience for extended warranty customers and repair providers perfectly complements AKKO’s mission of facilitating the best customer experience in device insurance. 


“Building Upsie has been an incredible journey in helping hundreds of thousands of customers protect their devices and preserve value,” said Clarence Bethea, founder of Upsie and investor at True Ventures. “AKKO’s acquisition of the company is the next phase of bringing transparency and affordability to product warranties and device insurance. I’m honored to see Upsie continue its mission with the AKKO team, and I’m indescribably grateful for the experience of growing Upsie from an inkling into what it is today. It was a huge team effort.”


With the addition of Upsie to the AKKO family of brands, AKKO is uniquely positioned to deliver a seamless and unparalleled brand experience to hundreds of thousands of customers. AKKO’s rapid growth will be further propelled through the acquisition of Upsie, shining a spotlight on AKKO’s steadfast commitment to product innovation, customer satisfaction, and expansion into new verticals. 


“AKKO’s acquisition of Upsie cements our leadership in modern device insurance,” said Eric Schneider, Co-Founder and Co-CEO of AKKO. “This milestone deepens our market reach and user acquisition, building upon our growth and commitment to ensuring unparalleled value for our partners and clients.” 


Along with the acquisition of Upsie’s brand, AKKO will integrate Upsie’s Independent Repair Network (IRN) with their own Authorized Repair Provider Network. This allows AKKO to expand its services, amplifying consumers’ choices for device repairs and replacements. This integration emphasizes AKKO’s commitment to providing comprehensive solutions through its enhanced Authorized Repair Provider Network, providing both consumers and partners with access to the largest network of repair locations across the United States, totaling over 3,000 different options. This integration facilitates greater accessibility to repair services, empowering partners with an expanded service portfolio and enhancing their ability to meet diverse consumer needs efficiently, with the majority of repair stores conveniently located within a 15-minute radius of a customer’s location.


AKKO’s seamless product solutions, such as hosted online checkouts, reseller APIs, retail web-POS systems, and automated claims management platform, or the more recent announcement of AKKO’s AI-powered support bot, AKKO TechProTM,  ensure a hassle-free customer support experience, fostering convenience and reliability for customers. Leveraging modern-day technology, AKKO empowers customers to access customer support in ways that best suit their preferences, whether it’s through AKKO’s top-rated digital platforms, or traditional omni-channel support. By embracing these cutting-edge solutions, AKKO continues to lead the industry in customer-centricity and service excellence.


Jared Brier, AKKO Co-Founder and Co-CEO, expressed confidence in the synergies between the two companies and excitement for the future. “This acquisition marks a pivotal moment for AKKO’s journey in revolutionizing the customer experience in modern device insurance. We’re thrilled to welcome Upsie’s dedicated customers and repair network partners into the AKKO family, enhancing our commitment to delivering exceptional products and services. We’re looking forward to delivering unparalleled value for all customers on the AKKO platform.”


With the acquisition of Upsie, AKKO not only strengthens its position as an industry leader but also significantly enhances its ability to serve its channel partners and clients across various verticals, including Telecom, Device Manufacturers (OEMs), Fintechs, K-12 Education, SMB/Enterprise, and Retail Partners. This strategic move underscores AKKO’s commitment to delivering unparalleled service and support options to its partners, enabling them to better meet the needs of their customers. As AKKO continues to prioritize customer satisfaction and maintain its reputation for excellence, it redefines the device insurance landscape. 


For more information about AKKO and its industry-leading device insurance solutions, please visit getakko.com.


Media Contact:

AKKO Public Relations

[email protected]


About AKKO:

AKKO is the industry-leading provider of top-rated device insurance solutions, committed to safeguarding consumers’ valuable devices and delivering unmatched peace of mind. With a relentless focus on innovation, reliability, and customer satisfaction, AKKO sets the standard for excellence in the modern device insurance industry.


About Upsie:

Upsie is an innovator in the device insurance industry, recognized for its transparency and affordability. With a commitment to delivering uniform brand experiences and a trusted repair network, Upsie has earned widespread acclaim and loyalty from consumers nationwide. The full Upsie brand and product is now part of the AKKO family of brands.


Why AKKO Device Protection?
  • Protection for all your everyday must-haves.
  • Life happens. We cover it all including accidents and theft.
  • Highest ranked and top rated device insurance.
  • Coverage for new and pre-owned devices.
  • Same-day repairs and fast replacements.
  • We treat you like we want to be treated.
About AKKO

Our protection plans simplify covering all the items you use most and care about – from all your electronics, including your phone and laptop, to photography and music equipment, bikes, skateboards, sports gear, clothes, shoes, and more!

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We built AKKO as the insurance we wanted. Full coverage. Customer service that truly cares. 
Fair prices. And no hidden terms, ever. Crazy? Maybe. But it’s just the right thing to do.

Recent Post
We treat you like we want to be treated

We built AKKO as the insurance we wanted. Full coverage. Customer service that truly cares. 
Fair prices. And no hidden terms, ever. Crazy? Maybe. But it’s just the right thing to do.